Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
We’re going to see watch market pricing increase significantly this year.Not maybe. Not hypothetically. It’s happening. We’ve already seen Rolex openly talk about more price increases and they’re already at the...
The Zenith brand continues to gain in popularity but their best units remain undervalued. I'm talking about the El Primero, Defy and Chroma II models (pictured). Zenith's strategy has been...
Most business owners will write-off laptops and desk chairs every year. But they’re not even aware that they can also write off their luxury watch The IRS has given us...
The Geneva Fall Auctions last month realized record-breaking prices across dozens of rare and unique luxury watches. The results continue to demonstrate that luxury watches are an alternative asset class...
No Tariffs had a small effect on the recent surge in pricing. The far greater force pushing up pricing is the devaluation of the dollar. I’ve been talking about this...
I break it down like this b/c the compounded gains on the $8k Speedy today could be worth close to $750k in like 40 years. Assuming an average annual return...
How much of a discount should I expect when buying a watch without box and papers? I get this question a lot, especially from investors and collectors looking to enter...
Richard Mille watches are insane. The design, the size, the tech, the vibe. But unless you're rolling in VC money or closing 8-figure deals on the regular, dropping $300k+ on...
As we head into 2026, the real opportunity in the luxury watch market may not lie in the brands making headlines but in the underpriced mid-tier segment quietly entering a...
As the price of gold continues its upward trend, we're seeing a compelling and largely overlooked opportunity in the luxury watch market. Some full-gold watches are trading below their melt...
One of the biggest opportunities in the watch market right now is something most people aren't paying attention to. Prices are moving up. We've been talking about this for months,...
I’ve never been a huge Omega guy. To me, Omega watches are the horological equivalent of Porsche: solid, well-engineered, respected but not quite top-tier. If you’re someone who says, “Porsche...
For years, international sourcing has been a go-to play in the luxury watch business. Fly to Dubai, Geneva, or Hong Kong. Pick up a few pieces at great prices. Fly...
There’s a huge opportunity in the world of watches to understand how to use them as currency more than anything else to combat the devaluing of the dollar Now contrary...
Every industry has its comeback stories, and in the world of luxury watches, Ulysse Nardin is quietly writing one right now. Over the past seven years, things were not looking...
Every so often, a brand quietly gets everything right, and right now that brand is IWC. Their latest lineup has been outstanding. The use of color is bold without being...
I am more than happy to provide references for serious buyers and address any inquiries.