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Are watch prices going to crash now that Swiss tariffs were reduced to 15%?

Are watch prices going to crash now that Swiss tariffs were reduced to 15%?

No

Tariffs had a small effect on the recent surge in pricing. The far greater force pushing up pricing is the devaluation of the dollar.

I’ve been talking about this for more than a year now…

…that when the dollar is significantly devalued, asset prices tend to increase because it takes more dollar to buy at the same price. 

The dollar is down more than 10% this year. This will continue to keep watch prices elevated globally regardless of what happens with tariffs. 

We saw this same phenomenon take place at the end of 2023 into 2024 where it was the opposite effect. The dollar was really strong so it created really good buy opportunities overseas. 

So what happens when the dollar is really weak, and the Euro and Pound are very strong, people are coming here and buying better. That helps bring supply into the US.

Now the whole idea of if the tariffs are legal or not is now being played out at the Supreme Court level. I believe that if the tariffs are given the green light to proceed, then we’re going to see a continued increase in pricing in the US because of the demand coming from overseas. 

Now, if the tariffs are declared illegal, it might cool things down. 

There just isn’t much data that supports pricing getting cheaper into next year. As a matter of fact, the data suggests we’re going to continue seeing price increases between and and next April.