Smart Investors Always Ask This Before Buying a Watch. Do You?
How much of a discount should I expect when buying a watch without box and papers? I get this question a lot, especially from investors and collectors looking to enter...
TimelySoles Shorts
The Richard Mille Look on a Beer Budget
Richard Mille watches are insane. The design, the size, the tech, the vibe. But unless you're rolling in VC money or closing 8-figure deals on the regular, dropping $300k+ on...
Luxury Watch Market Predictions 2026: One Tier Falls, Another Rises.
As we head into 2026, the real opportunity in the luxury watch market may not lie in the brands making headlines but in the underpriced mid-tier segment quietly entering a...
Luxury watch melt-value arbitrage is now a real opportunity
As the price of gold continues its upward trend, we're seeing a compelling and largely overlooked opportunity in the luxury watch market. Some full-gold watches are trading below their melt...
Gold, the Dollar, and the New Watch Wave: What You Need to Know
One of the biggest opportunities in the watch market right now is something most people aren't paying attention to. Prices are moving up. We've been talking about this for months,...
Omega Watches Are the Porsche of Horology. That’s Not a Compliment
I’ve never been a huge Omega guy. To me, Omega watches are the horological equivalent of Porsche: solid, well-engineered, respected but not quite top-tier. If you’re someone who says, “Porsche...
Why Airports Are Seizing Luxury Watches (And What You Should Do About It)
For years, international sourcing has been a go-to play in the luxury watch business. Fly to Dubai, Geneva, or Hong Kong. Pick up a few pieces at great prices. Fly...
How the Wealthy Use Watches to Beat Inflation and Protect Their Cash
There’s a huge opportunity in the world of watches to understand how to use them as currency more than anything else to combat the devaluing of the dollar Now contrary...
Everyone Wrote Them Off. Now Ulysse Nardin Is Back
Every industry has its comeback stories, and in the world of luxury watches, Ulysse Nardin is quietly writing one right now. Over the past seven years, things were not looking...
The Smart Money in Watches Is Quietly Moving Toward IWC
Every so often, a brand quietly gets everything right, and right now that brand is IWC. Their latest lineup has been outstanding. The use of color is bold without being...
A New Cycle Begins: The Hidden Shift in Luxury Watch Supply and Pricing
Something interesting is happening in the watch world right now. Inventory is drying up. Across major brands such as Rolex, Audemars Piguet, and Patek Philippe, the number of listings and...
The Secret Rolex Buyers Know (That Money Can’t Buy)
Why does one person walk into a Rolex store and walk out with a Daytona or Sky-Dweller, while another spends $100,000 on less desirable pieces and still never gets “the...
What happens to luxury watch prices if/when tariffs go away?
Back in 2022, at the height of the covid boom, manufacturers were dictating supply but suppliers were the ones dictating price. Today, it's different. The price index for every luxury...
Tariffs aren’t the real problem in the watch market
Tariffs are just smoke and mirrors. The real point is deglobalization. It’s about cutting off money flow from country to country and locking down any ability to move around the...
The Richard Mille Market Is Built on Scarcity, Not Demand
Not a lot of people know that Richard Mille used to be a 40% off brand And today people are killing to get them for 200% of MSRP Here’s what’s...
The Watch Portfolio: Growth, Liquidity, and Safety Explained
AP, Rolex and Patek each have a very specific reason for existing And it’s not to what you think One of the things most don’t understand is watches are an...
