Gold breaking $5,000/oz this morning is the canary in the coal mine.
The question isn't what this does to the dollars sitting in your bank account (spoiler: they're worth less). The question is what does this mean for your goals? The dream...
TimelySoles Shorts
Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
The $6M Porsche That Signals a New Wealth Rotation
A Porsche 918 cost $964K in 2014.Last weekend it sold for $6M.That’s a 521% return in 11 years.But here’s the real story…Hypercars are appreciating >100% in 12 months.Watches and gold...
Watch Prices Are Going Up. Here’s Why (And Why Some Will Explode)
We’re going to see watch market pricing increase significantly this year.Not maybe. Not hypothetically. It’s happening. We’ve already seen Rolex openly talk about more price increases and they’re already at the...
The Investment Opportunity with Zenith
The Zenith brand continues to gain in popularity but their best units remain undervalued. I'm talking about the El Primero, Defy and Chroma II models (pictured). Zenith's strategy has been...
Your luxury watch can legally lower your tax bill
Most business owners will write-off laptops and desk chairs every year. But they’re not even aware that they can also write off their luxury watch The IRS has given us...
Recent Auction Data Highlights Sustained Strength in the Luxury Watch Asset Class
The Geneva Fall Auctions last month realized record-breaking prices across dozens of rare and unique luxury watches. The results continue to demonstrate that luxury watches are an alternative asset class...
Are watch prices going to crash now that Swiss tariffs were reduced to 15%?
No Tariffs had a small effect on the recent surge in pricing. The far greater force pushing up pricing is the devaluation of the dollar. I’ve been talking about this...
Would you rather own an Omega Speedmaster today or $750k in the bank when you're 70?
I break it down like this b/c the compounded gains on the $8k Speedy today could be worth close to $750k in like 40 years. Assuming an average annual return...
Smart Investors Always Ask This Before Buying a Watch. Do You?
How much of a discount should I expect when buying a watch without box and papers? I get this question a lot, especially from investors and collectors looking to enter...
The Richard Mille Look on a Beer Budget
Richard Mille watches are insane. The design, the size, the tech, the vibe. But unless you're rolling in VC money or closing 8-figure deals on the regular, dropping $300k+ on...
Luxury Watch Market Predictions 2026: One Tier Falls, Another Rises.
As we head into 2026, the real opportunity in the luxury watch market may not lie in the brands making headlines but in the underpriced mid-tier segment quietly entering a...
Luxury watch melt-value arbitrage is now a real opportunity
As the price of gold continues its upward trend, we're seeing a compelling and largely overlooked opportunity in the luxury watch market. Some full-gold watches are trading below their melt...
Gold, the Dollar, and the New Watch Wave: What You Need to Know
One of the biggest opportunities in the watch market right now is something most people aren't paying attention to. Prices are moving up. We've been talking about this for months,...
Omega Watches Are the Porsche of Horology. That’s Not a Compliment
I’ve never been a huge Omega guy. To me, Omega watches are the horological equivalent of Porsche: solid, well-engineered, respected but not quite top-tier. If you’re someone who says, “Porsche...
Why Airports Are Seizing Luxury Watches (And What You Should Do About It)
For years, international sourcing has been a go-to play in the luxury watch business. Fly to Dubai, Geneva, or Hong Kong. Pick up a few pieces at great prices. Fly...
How the Wealthy Use Watches to Beat Inflation and Protect Their Cash
There’s a huge opportunity in the world of watches to understand how to use them as currency more than anything else to combat the devaluing of the dollar Now contrary...
