Don't be the guy wearing the cheapest Rolex in the room.
I get the same question all the time from guys new to the watch market."I want a <$10k Rolex. What do you recommend?"I always answer the same way:A cheap Rolex...
TimelySoles Shorts
Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
The Rolex GMT-Master II killer that also landed on the moon.
The Omega Speedmaster Moonphase has a space exploration legacy. And the credentials to make me recommend it 10/10 times over the Batman, Sprite, or Bruce Wayne.What do you get with...
The first wristwatch ever made. And it's still dunking on Rolex.
Congrats to our client on his new Cartier Santos in Titanium. Picked up brand new, below MSRP.That's what my network unlocks.Not a lot of people realize the Santos was literally...
Most guys buying their first watch skip the most important step.
When I'm working with first-time buyers, one of the most common questions I ask is: what's your wrist size?Most guys have no idea. And I put a pause on the...
A watch to celebrate beating blood cancer
My client sent me this photo last week. We met on LinkedIn and he had to have our Omega Planet Ocean. Couple days later it was on his wrist. What...
The Omega that acts like a Rolex. But with better dial design and 007 heritage.
Part asset. Part business networking tool. Part wearable art. This Bond sums up what it means to be a smart owner of a timepiece.This 007 Omega features a striking monogram...
The U.S. recently crossed a line it hasn't seen since World War II.
National debt is now more than 100% of GDP. The government is spending $1.33 for every dollar it collects. And the CBO projects we'll hit 120% by 2036.This is uncharted...
Our client just made $11,000 wearing a watch.
Last April he picked up a Rolex Day-Date Yellow Gold with a Green Dial for $56,000. Today it trades north of $67,000.That's a 20% return in twelve months wearing a...
I asked a major bank's investment strategist a simple question.
"If you had $10 million, would you put it in stocks or the watch and car market?"His answer surprised me.He said he envies people who trade watches and cars. They...
Omega should do a SpaceX collab. Here's why.
On my live Thursday I featured two Omegas and we got into the brand's connection to space. Someone asked if I thought Omega would produce a watch for the upcoming...
Real estate is overpriced. Stocks are overpriced. And after August's Pebble Beach auction, cars will be too.
That event will push premiums in the collector car market beyond what most people can afford to participate in.Which creates the ultimate opportunity in watches.Watches are still undervalued as alternative...
The $400 Swatch x AP Royal Pop buyer will never buy a $40K Royal Oak.
911 buyers have never been previous Boxster buyers. The motivation here for Swatch and AP is something else entirely. It's a cash grab for struggling Swatch boutiques. And it's a...
Last week, I was thisclose to losing $18k.
A really good fraudster nearly convinced me he made a legitimate payment for my Rolex Sprite. Everything checked out. Payment cleared to my bank account. I had his driver's license....
Some people optimize for MPG. Others optimize for experience.
I'll tell you what happened when I chose the second path.I bought an R8. Not because it was practical. Because it opened doors......doors I didn’t even know existed. I found...
Moody's just put recession odds at 49% for 2026. Here's where smart money is moving.
Kevin O'Leary just dropped $13M on a Bryant-Jordan card featuring both players' signatures and NBA uniform logos.He doesn't care that it set the record for highest-paid sports card of all...
The car market predicts the watch market.
If you want to know where watches are headed, pay attention to what's happening with cars.Restomods are pushing 90s and 00s cars to record-breaking prices. Gunther Werks is selling modified...
