Our client just made $11,000 wearing a watch.
Last April he picked up a Rolex Day-Date Yellow Gold with a Green Dial for $56,000. Today it trades north of $67,000.That's a 20% return in twelve months wearing a...
TimelySoles Shorts
Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
The Breitling boutique staff laughed at my client
He was in Vegas, trying on his dream watch, the Chronomat Triumph. A rare two-tone chronograph on a leather strap. He was instantly in love.But not with the $14k price...
Thank you to the first owner who lost $20,000
Now I have my dream watch. An Audemars Piguet Royal Oak Offshore Chronograph Carbon "Bumblebee"MSRP: $36,000. My cost? 55% off.Now it's an asset on my wrist. And another reminder that...
Thank you to the first owner who lost $6,000.
Now my client has his dream watch. A Breitling Chronomat Chronograph Ice Blue.MSRP: $12.2k. His price? 50% off.Now it's an asset on his wrist. And the perfect memory of his...
Lionel Messi made 140% on a watch.
In February 2025, he picked up a Patek Philippe Aquanaut 5968A for $62,000. Today that same watch trades around $149,000.That's not a flex. That's a strategy.The ultra-wealthy don't just collect...
AP just created a buying opportunity. But not for AP.
Earlier this week, Audemars Piguet dropped the Neo Frame Jumping Hour.The Neo Frame looks strikingly similar to the Jaeger-LeCoultre Reverso. Same rectangular case. Same art-deco DNA. JLC is a smaller...
A $200 serial check saved a TimelySoles client from a $25k mistake.
He found his dream watch on a popular Rolex forum, a blue dial Sky-Dweller. The price was right. He was ready to pull the trigger.But he called me first.Before I...
Our client just made $10,000 wearing a watch
Last spring he picked up a Rolex Day-Date Rose Gold with a Green Dial for $49,200 on the secondary market. Today it trades north of $60,000.That's a 22% rate of...
Ulysse Nardin: Where Value, Status, and Art Converge
In an industry where attention is often won by volume, Ulysse Nardin is taking a more refined approach. By placing thoughtful, artistic design at the center of its new collections,...
Bitcoin is falling. Gold is rebounding. Luxury watches keep winning.
It would be easy to say I’ll never invest in Bitcoin because the price is crashing.The truth is, I already did.And I exited the position last year after realizing I...
Thank you to the first owner who lost $7,000.
Now our client has his dream watchAnd an asset on his wrist.Luxury doesn’t have to be a liability.Most people don’t realize this:Brand-new luxury watches depreciate immediately.Minutes after purchase, that value...
Gold breaking $5,000/oz this morning is the canary in the coal mine.
The question isn't what this does to the dollars sitting in your bank account (spoiler: they're worth less). The question is what does this mean for your goals? The dream...
The $6M Porsche That Signals a New Wealth Rotation
A Porsche 918 cost $964K in 2014.Last weekend it sold for $6M.That’s a 521% return in 11 years.But here’s the real story…Hypercars are appreciating >100% in 12 months.Watches and gold...
Watch Prices Are Going Up. Here’s Why (And Why Some Will Explode)
We’re going to see watch market pricing increase significantly this year.Not maybe. Not hypothetically. It’s happening. We’ve already seen Rolex openly talk about more price increases and they’re already at the...
The Investment Opportunity with Zenith
The Zenith brand continues to gain in popularity but their best units remain undervalued. I'm talking about the El Primero, Defy and Chroma II models (pictured). Zenith's strategy has been...
Your luxury watch can legally lower your tax bill
Most business owners will write-off laptops and desk chairs every year. But they’re not even aware that they can also write off their luxury watch The IRS has given us...
