And it will never invoke feelings of awe, inspiration, or motivation.

It will be a forgotten thing of the past. 

"But Erich, I'm getting so much value out of it today!"

- Health metrics

- iMessage + email notifications

- Social updates

Is that really what any of us need though?

More noise and distraction? 

I doubt it. 

And there's a load of mental health research that's saying the same. 

There’s little value having a beeper strapped to your wrist. 

Just ask the people who are prioritizing a "digital detox"...

...and meaningfully engaging their surroundings without constant distraction. 

Lower stress and anxiety levels. 

And relief from the constant nagging of our FOMO culture. 

Is this really how you should feel when you look down at your wrist?

Here are the feelings I get:

- I’m in awe of the engineering of my Swiss made luxury timepiece 

- I’m inspired by its connection to adventure, space exploration, and the deep sea

- I’m motivated by the instant connection it creates to power players in all industries

In the next 100 years…

…these Swiss-made marvels will continue to invoke similar feelings in all of us. 

Meanwhile your grandkids will visit a museum to see Grandpa’s Apple Watch.

For now, what do you feel when you look down at your wrist?