6-12 months ago, it was easier to get watches at your AD. 

You walk in and the Rolex AD would say, 

‘hey i’ll call you in a week’...

…‘I have a Daytona for you’ 

And you were like, what?!

I thought these were super hard to get. 

And it’s like no, it’s not hard to get anymore. 

Now that’s changing. 

You’ll start to see the better product being really hard to get

You’ll see less stores getting the better product…

…and there’s going to be a shortage of really good, new inventory. 

So why is this happening? 

• Supply chain constraints persist

• Nationalized manufacturing increases input costs

• Harder and more costly to move new product across borders 

• Broad MSRP increases

• Luxury watches as a store of value & safety 

Watches continue to be an interesting asset class as they foreshadow the economy.