It’s simple.

I don’t buy what everyone else buys. 

Instead

I buy what deserves a conversation. 

Sure, you can buy a Rolex Submariner.

It’s cool

But it doesn’t make you an enthusiast.

It makes you just like everyone else that has the same watch

It’s not an exciting, enthusiast-like watch.

It doesn’t drive conversation.

Because most people have something like that already.

Your watch needs to be rare, unique, or an exciting color.

It should look like art.

Take this Hublot Classic Fusion Aerofusion Moonphase

$20k MSRP…

…that can be bought for less than $10k

In mint condition with a warranty

That’s a lot of watch for the money

And a better option than parking $10k in a CD

Because you can wear it

It’s status, style, and wealth preservation

And it creates a very different conversation

Whether it’s at a client meeting, trade show, or happy hour…

“Whoa, what is that?”

“That moonphase is hot!”

“And, the skeleton dial pops!”

“Wait…what is it that you do again?”

Boom.

Hook, line & sinker…

People who like watches 

Typically talk watches 

And you should always have an interesting way to break the ice

Here are two more to consider.

BlancPain Fifty Fathoms Flyback Chrono Rose Gold

A great, great watch. Way underrated. 

The Panerai 670

Incredible movement. All around. 

People don’t consider them fantastic. 

But they are absolutely fantastic. 

What do you wear that sparks conversations?