I told my client not to buy the Daytona Panda. He didn't listen.
He paid 2x MSRP. Watches are emotional. The story mattered more to him than my advice.And look, it's not a bad money decision. The Panda is a stable store of...
TimelySoles Shorts
Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
He's expecting his first daughter. So he bought the watch.
My client spotted the Omega AT Terracotta Dial in my weekly newsletter. 38mm. Light on the wrist. Enough room in the bracelet for him today and versatile enough for her...
My friend just dropped $250k on an EMBA. I told him he should've bought a Lamborghini instead.
He's struggling to find a job in tech. So he enrolled in a top-tier program. His logic? The network. He figured the connections would help him land a better role...
Nico Leonard fanboys came for me last week. My crime? Recommending a rose gold Hublot over a Daytona.
Most have never worn a Hublot much less owned one. So of course they don't get it. A $50K Hublot at $25K is still a $50K watch on your wrist. That's...
10 watches. One delivery day. A few that won't last the week.
Two all-gold pieces landed yesterday, a Speedmaster and a Day-Date. The Rolex brand starts in the $50k+ range. I suggest pieces like this Day-Date for collectors who want to build an...
Thank you to the first owner who lost $4,000.
Now I get to wear this Ulysse Nardin Diver Chronograph ‘Great White’ while it waits for its new home. MSRP: $17,100. The next owner’s cost? 23% off.Soon it will be an...
Michael Jordan's "Jumpman" logo is on nearly every jersey. This is the photo that started it all.
Bulls fit, iconic Jordan 1s on his feet, and the Chicago skyline in the background.This is one of the most important sports photos ever taken, and yet, it's one of...
There comes a point in life where every man stops sending cute photos of his kids to friends and starts sending wrist shots of his new timepieces.
Over the past few days, these photos rolled in from four proud owners of their (new to them) luxury timepieces.You might notice a common thread: no Rolex.I always advise my...
AP x Swatch is plastic garbage. This is the collab we really needed.
The Audemars Piguet Royal Oak Offshore Diver and the Nike Kobe 6 Protro 'Grinch.'I snapped this photo a little more than a year ago. The AP has since moved on...
The Rolex Waitlist Myth
One guy puts his name on every possible Rolex wait list and never gets the call. Another walks in with no purchase history and leaves with a Daytona. Same store....
The auction house admitted they were bidding on their own watch.
A friend of mine was auctioning a piece recently. Bids started coming in and approached his reserve. He told the auction house to lift the reserve and close the deal....
Everyone wants the the '86 Fleer Jordan rookie.
It's considered the holy grail of basketball cards. Not me. I bought the undervalued Jordan rookie that the market has long overlooked. Two years ago, I was at a card...
Thank you to the first owner who lost $15,000.
Now my client has his dream watch. An Audemars Piguet Royal Oak Offshore 'Vampire'MSRP: $33,300. His cost? 50% off.Now it's an asset on his wrist. Not a liability.Most people don't...
Don't be the guy wearing the cheapest Rolex in the room.
I get the same question all the time from guys new to the watch market."I want a <$10k Rolex. What do you recommend?"I always answer the same way:A cheap Rolex...
The Rolex GMT-Master II killer that also landed on the moon.
The Omega Speedmaster Moonphase has a space exploration legacy. And the credentials to make me recommend it 10/10 times over the Batman, Sprite, or Bruce Wayne.What do you get with...
The first wristwatch ever made. And it's still dunking on Rolex.
Congrats to our client on his new Cartier Santos in Titanium. Picked up brand new, below MSRP.That's what my network unlocks.Not a lot of people realize the Santos was literally...
