Our client just made $11,000 wearing a watch.
Last April he picked up a Rolex Day-Date Yellow Gold with a Green Dial for $56,000. Today it trades north of $67,000.That's a 20% return in twelve months wearing a...
TimelySoles Shorts
Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
I asked a major bank's investment strategist a simple question.
"If you had $10 million, would you put it in stocks or the watch and car market?"His answer surprised me.He said he envies people who trade watches and cars. They...
Omega should do a SpaceX collab. Here's why.
On my live Thursday I featured two Omegas and we got into the brand's connection to space. Someone asked if I thought Omega would produce a watch for the upcoming...
Real estate is overpriced. Stocks are overpriced. And after August's Pebble Beach auction, cars will be too.
That event will push premiums in the collector car market beyond what most people can afford to participate in.Which creates the ultimate opportunity in watches.Watches are still undervalued as alternative...
The $400 Swatch x AP Royal Pop buyer will never buy a $40K Royal Oak.
911 buyers have never been previous Boxster buyers. The motivation here for Swatch and AP is something else entirely. It's a cash grab for struggling Swatch boutiques. And it's a...
Last week, I was thisclose to losing $18k.
A really good fraudster nearly convinced me he made a legitimate payment for my Rolex Sprite. Everything checked out. Payment cleared to my bank account. I had his driver's license....
Some people optimize for MPG. Others optimize for experience.
I'll tell you what happened when I chose the second path.I bought an R8. Not because it was practical. Because it opened doors......doors I didn’t even know existed. I found...
Moody's just put recession odds at 49% for 2026. Here's where smart money is moving.
Kevin O'Leary just dropped $13M on a Bryant-Jordan card featuring both players' signatures and NBA uniform logos.He doesn't care that it set the record for highest-paid sports card of all...
The car market predicts the watch market.
If you want to know where watches are headed, pay attention to what's happening with cars.Restomods are pushing 90s and 00s cars to record-breaking prices. Gunther Werks is selling modified...
My client just paid $5k above MSRP for his Rolex Datejust.
He wasn't going to play the waitlist game.He knows the list is BS. It's reserved for the biggest spenders and clients offering favors like catered lunches & access to Birkin...
Billionaires are buying hypercars they'll never drive.
About 9 months ago, institutional offices managing billionaire money started showing up at car auctions at unprecedented levels. Walking away with hypercars their clients never expected to drive.Why? Because they...
My first TimelySoles business idea was a wild failure.
I thought people would be obsessed with sneaker and watch pairings just like me. And that they would pay up for curated pairings. Took me about 3 months to realize...
I talk to a lot of guys who are waiting for the sudden and precipitous drop in watch prices.
I tell them all the same thing.It's not going to happen.Volume is down, yes. But the dollar continues to depreciate hard. And moving watches across borders continues to be prohibitively...
Chris Hemsworth bought the depreciation. Not the watch.
This Audemars Piguet Royal Oak Offshore retails for $72k. On the secondary market right now? $50k.Complete set. Mint condition. Warranty locked in.Hemsworth walked into a boutique and paid full price....
Thank you to the first owner who lost $30,000.
Now my client has his dream watch. A Franck Muller Vanguard Skeleton 7 Days.MSRP: $46,000. His cost? 65% off.Now it's an asset on his wrist. Not a liability.The biggest mistake...
My clients are $2mn richer this year.
This week a brand new Hublot Big Bang Unico landed on a client's wrist. 50% off MSRP. That's $12,000 saved in depreciation.$2mn is a lot of saved money on depreciation....
