Most have never worn a Hublot much less owned one. So of course they don't get it.
A $50K Hublot at $25K is still a $50K watch on your wrist. That's the Hublot secondary market opportunity that opens up smart money stories when networking.
Meanwhile, you're paying 2x MSRP on the Daytona Panda. And everyone at the table has seen one before.
The Hublot is what I call a cheater watch. You get the impact of a $50K piece without spending $50K. Smart money stories don't come from paying over retail. They come from buying smart.
I've been doing this for years with Hublot, AP, Ulysse Nardin and other luxury brands....
...helping my clients buy the watch, not the depreciation. And create smarter money stories than a secondary market Daytona ever would.
So what's smarter? Paying retail+ for the name, or 50% off for the presence?
Nico Leonard fanboys came for me last week. My crime? Recommending a rose gold Hublot over a Daytona.
