Sharp, original insights on luxury watches as alternative assets, wearable art, and how the right piece expands your network and influence.
I tell them all the same thing.It's not going to happen.Volume is down, yes. But the dollar continues to depreciate hard. And moving watches across borders continues to be prohibitively...
This Audemars Piguet Royal Oak Offshore retails for $72k. On the secondary market right now? $50k.Complete set. Mint condition. Warranty locked in.Hemsworth walked into a boutique and paid full price....
Now my client has his dream watch. A Franck Muller Vanguard Skeleton 7 Days.MSRP: $46,000. His cost? 65% off.Now it's an asset on his wrist. Not a liability.The biggest mistake...
This week a brand new Hublot Big Bang Unico landed on a client's wrist. 50% off MSRP. That's $12,000 saved in depreciation.$2mn is a lot of saved money on depreciation....
He was in Vegas, trying on his dream watch, the Chronomat Triumph. A rare two-tone chronograph on a leather strap. He was instantly in love.But not with the $14k price...
Now I have my dream watch. An Audemars Piguet Royal Oak Offshore Chronograph Carbon "Bumblebee"MSRP: $36,000. My cost? 55% off.Now it's an asset on my wrist. And another reminder that...
Now my client has his dream watch. A Breitling Chronomat Chronograph Ice Blue.MSRP: $12.2k. His price? 50% off.Now it's an asset on his wrist. And the perfect memory of his...
In February 2025, he picked up a Patek Philippe Aquanaut 5968A for $62,000. Today that same watch trades around $149,000.That's not a flex. That's a strategy.The ultra-wealthy don't just collect...
Earlier this week, Audemars Piguet dropped the Neo Frame Jumping Hour.The Neo Frame looks strikingly similar to the Jaeger-LeCoultre Reverso. Same rectangular case. Same art-deco DNA. JLC is a smaller...
He found his dream watch on a popular Rolex forum, a blue dial Sky-Dweller. The price was right. He was ready to pull the trigger.But he called me first.Before I...
Last spring he picked up a Rolex Day-Date Rose Gold with a Green Dial for $49,200 on the secondary market. Today it trades north of $60,000.That's a 22% rate of...
In an industry where attention is often won by volume, Ulysse Nardin is taking a more refined approach. By placing thoughtful, artistic design at the center of its new collections,...
It would be easy to say I’ll never invest in Bitcoin because the price is crashing.The truth is, I already did.And I exited the position last year after realizing I...
Now our client has his dream watchAnd an asset on his wrist.Luxury doesn’t have to be a liability.Most people don’t realize this:Brand-new luxury watches depreciate immediately.Minutes after purchase, that value...
The question isn't what this does to the dollars sitting in your bank account (spoiler: they're worth less). The question is what does this mean for your goals? The dream...
A Porsche 918 cost $964K in 2014.Last weekend it sold for $6M.That’s a 521% return in 11 years.But here’s the real story…Hypercars are appreciating >100% in 12 months.Watches and gold...
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