Now our client has his dream watch
And an asset on his wrist.
Luxury doesn’t have to be a liability.
Most people don’t realize this:
Brand-new luxury watches depreciate immediately.
Minutes after purchase, that value is gone.
But once that initial drop happens, the right watches stop falling.
They stabilize.
And many become appreciating assets you get to flex.
The play is simple:
Never buy retail
Enter at the right price
Let time do the work
The key is knowing where the real entry point is.
And that part is far more predictable than people think across brands and models.
We spent an unreasonable amount of time building a guide to the 50 best luxury watches and what you should actually pay for them.
If you want to treat luxuries like assets, start here:
Thank you to the first owner who lost $7,000.
