In February 2025, he picked up a Patek Philippe Aquanaut 5968A for $62,000. Today that same watch trades around $149,000.

That's not a flex. That's a strategy.

The ultra-wealthy don't just collect watches for status. They collect them because the right pieces appreciate while they wear them.

Most people think luxury = liability. But Boston Consulting Group research shows luxury watch values outperform the S&P 500 by 3x.

The key is knowing which watches actually hold and grow in value. Not all of them do. But the ones that do? They outperform most traditional investments.

I put together an investment guide breaking down how to treat watches like Messi does...

...as assets, not liabilities. Start here:

👉 https://timelysoles.com/pages/luxury-watches-are-more-than-status-symbols