In an industry where attention is often won by volume, Ulysse Nardin is taking a more refined approach. By placing thoughtful, artistic design at the center of its new collections, the brand is stepping into a new era of prestige and desirability.
Why Design Now Matters More Than Ever
Luxury collectors are evolving. They're seeking more than complications. They’re looking for watches that speak, watches that tell a visual story.
That’s where Ulysse Nardin is winning. The brand is shifting from utilitarian roots to a sharper, more sculptural aesthetic and it’s already raising both eyebrows and resale value.
Spotlight: Three Models Leading the Shift
- Diver X Skeleton “Air” Featherlight and futuristic. A diver that feels more like wearable art than a tool watch (headline image).
- Executive Skeleton Tourbillon A modernist showpiece. Symmetry, transparency, and tension all in one frame (pictured below).
- Diver Titanium & Gold A masterclass in contrast. Warm gold against cold titanium, wrapped in a silhouette that’s sporty and elevated.
Each piece balances scarcity, craftsmanship, and visual impact, which is a recipe collectors are paying attention to.
We’ve Seen This Before
History repeats itself in watches. FP Journe’s recent rise? Anchored in design. Richard Mille’s cult following? Built on silhouette and structure.
Ulysse Nardin is now entering that same design-driven arena but with its own identity.
Final Word
I believe that beauty, rarity, and originality are what define the next great collector’s pieces. That’s why I believe that Ulysse Nardin is a brand worth knowing.
