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The Midwest's Luxury Watch Boutique

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Thank you to the first owner who lost $4,000.

Thank you to the first owner who lost $4,000.

Now I get to wear this Ulysse Nardin Diver Chronograph ‘Great White’ while it waits for its new home. 

MSRP: $17,100. The next owner’s cost? 23% off.

Soon it will be an asset on his wrist. Not a liability. And a piece of wearable art.

Most people don't understand that brand-new watches depreciate the moment you buy them. Minutes after purchase, that value is gone.

But once that happens, the right watches stop falling. They stabilize. And many become reliable stores of value you get to wear. Like this UN Great White.

This is exactly why the secondary market for luxury watches is growing faster than the primary market....

...and is now valued at more than $40bn per year.

Don't buy the depreciation. Buy the watch.

Which watch have you been following but aren’t sure what to pay?