This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

The Midwest's Luxury Watch Boutique

Trade-In Your Watch: Get a free quote and upgrade to a new watch.

Sell Your Watch: We're Buying - Get a Free Watch Quote Now!

Free Same Day Shipping 12 - Month Warranty 5-Day Return Policy

Welcome to Indiana's #1 Luxury Watch Retailer—Your Trusted Source for Luxury Watches.

Cart 0

Add order notes
Is this a gift?
No more products available for purchase

Products
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Goldman Sachs is teaching wealthy heirs how to buy watches.

Goldman Sachs is teaching wealthy heirs how to buy watches.

They just ran a crash course for families with $10M to $1B in assets. Average net worth? $90M.

People always ask me: "Is the market saturated?" or "Should I wait for prices to drop?"

Rich people will always buy luxuries. What others can't have. It's why the Apple Watch did nothing to this market. And why the industry has boomed since then.

The older, wealthy generation already loves watches.

But Gen Z? They're making money faster than ever. And they completely distrust institutions.
Homeownership? 401ks? They want nothing to do with them.

Like 0.

They'd rather invest in watches, cars, crypto, day trading...some even feel better off sports betting.

Some of those moves are smarter than others. But it tells you exactly where things are headed.

So what watches are they buying?

Audemars Piguet Royal Oak Selfwinding Flying Tourbillon Openworked in Sand Gold.
Audemars Piguet Royal Oak Perpetual Calendar in White Ceramic.
Richard Mille Bubba Watson RM 38-01 Green G-Sensor.

This is where the money is going.

Where are you placing your bets?