Because I was wearing this watch. 

This Christopher Ward C1 Bel Canto Lumière Neon offers the best lume I've ever seen. But it comes with restrictions.

Don't wear it in a movie theater.
Avoid having it on your wrist while playing hide and seek. Dead giveaway to your location.
And, definitely don't wear it to bed... you'll end up on the couch.

If you can avoid all that, this is a whole lotta watch for the dollar at $5k.

Christopher Ward included their trademarked Globolight ceramic ring, a super-luminova dial, AND a fully illuminated white rubber strap. It's almost overkill.

It also features Bel Canto's signature mechanical chime on every hour. It's Swiss-made in grade 5 titanium, so it's featherlight. And it lights up the room.

What's the wildest lume you've seen on a watch?