The MSRP of just about every model has risen in the last 6 months, and many manufacturers claim “it's not over yet”.
The worst part is that tariffs are also preventing people from receiving their cars, as many are being asked to pay the overage prior to their cars leaving the respective countries from which they were ordered.
The cost of entry is now at the door of its next stage for 2025.
Pre 2022 Price Average Index:
- Basic Exotic: $200,000
- Specialty Exotic: $700,000
- Hypercar Entry: $1,200,000
- Hypercar Extreme: $3,000,000
2025 Price Average Index:
- Basic Exotic: $315,000
- Specialty Exotic: $970,000
- Hypercar Entry: $1,700,000
- Hypercar Extreme: $4,800,000.
This year, during Monterey car week, it became clear that mainstream manufacturers are running out of ideas and have nothing new and interesting to share.
- Lamborghini unveiled an ugly 4.5M hypercar
- Lexus unveiled an LFA replacement that was dismissed as boring since it is expected to be electric.
- McLaren unveiled new pricing for the 750S LM variation over $500,000.
Bespoke Manufacturers are taking their place as a better driving experience alternative, and offering exclusivity.
Introductions from Guntherwerks, Lanzante & Resto Mod gave us a great view of what will rise in the near future and where consumer behavior is headed for the next 5 years.
Since manufacturers have nothing more exciting to present than new variations of an unknown future doomed by electric vs. combustion choices, actual buyers are looking at modernizing their favorite moments of the past, and three key things are happening:
- People are buying older cars.
- They are creating the future of driving by funding third-party companies (Gunther Werls, Gordon Murray, Singer etc…) that take their favorite cars from the past + their driving experiences and modernize them
- 1970s and 1980s babies are leading the way, and the most popular cars of the next decade will be 90s and 2000s supercars
There are still many opportunities in the market that have massive upside into the next few years, as many of the markets, while increasing, have yet to spill into these older car markets just yet.
Cars that still offer massive upside include the Carrera GT, Veyron, Chiron, LP640 (2008 to 2010) among many others.
