Meaning right now the two core brands in the watch market, Rolex and Patek, keep increasing at significant rates

However, RM and AP are on the weaker side

Generally, when everyone else is going toward what's trending up, you go to what people aren't paying attention so you can really leverage it

There are some that believe you should always follow the trends

I believe in the opposite.

Do the exact opposite of what the market is doing.

So the market is strong in Rolex. Look at where the market is weak and buy that.

If the market is super weak in something then that's your target. Look at where you have the most opportunity because other people are afraid to touch it.

That doesn't mean you stop playing in Rolex. But the majority of buys will go into things that you can get great deals on.

Buy deals over your opinion of whether you like this watch or not.

I think AP right now is exactly that. Doing really really well.

Opportunity to buy and get in with very minimal risk.

Especially Offshores have been very hot watches between 16-20k. and some cases 22k.

But these were watches that for a long time were stuck in 26-30k range.

And now are accessible to a lot of people that were previously waiting