The bottom of the Audemars Piguet market is here. And a lot of the brand’s watches are significantly undervalued. 

And this presents an opportunity for the alternative investor.

Founded in 1875, Audemars Piguet (AP) watches are renowned as the pinnacle of watchmaking. Their timepieces are routinely worn by the most powerful men and women the world over. 

And secondary market prices for the AP brand have just gotten crushed this year. APs are great, great watches. And you need to pay attention to the opportunity the current market presents. 

With the election behind us; consumer spending trending up; and interest rates going down; certain AP models are poised to correct by 10-15%.

The right APs are still bringing bottom dollars. Buy the right one now, hold it, and in 2-3 months literally sell it for a 10-15% gain.

Or you can safely park your money there for an extended period. 

What gives me the authority to make such a call? 

On a micro level, I analyze & participate in the gray market luxury watch trade every day. Across the board I’m not seeing crazy deals like I used to. 

This means the wholesale market is starting to shift up, which will cause a rise in broader secondary market prices in the coming months. 

The guys (and gals) holding these watches will be taking advantage of these micro & the aforementioned macro economic opportunities.

And the retail buyers will be there with their wallets open. 

Here are the exact AP models I’m doing this with today:

• AP Royal Oak Offshore Chronograph Ghost (26470IO.OO.A006CA.01). 
• AP Royal Oak Offshore Chronograph Half Brick (26470OR.OO.A002CR)
• AP Royal Oak Offshore Chronograph Panda (26400SO.OO.A002CA.01)

Both the Ghost and Panda are trading in the low $20s in the wholesale market; while the Half Brick is trading in the low $30s. 

These prices represent strong buying opportunities. You just have to understand how to access these markets securely and safely. 

I’ll revisit this post in 90 days with a review of where each of these pieces is trading. Right or wrong, I’ll be here with an update. 

And remember, I’m a SaaS Sales VP & luxury watch enthusiast. Don’t take this post as investment advice. And please do your own research before making any decisions.