Personally I’ve said this before with Breitling units like the Chronomat B01, the new Navitimers, and a lot of their new variations even the SuperOcean with the Green Dial

They just have a lot of new models. And back in the beginning we had just three models, the Colt, Navitimer and Emergency Mission

Now you have like 15-20 lines of really desirable watches and they’ve done a great job as branding themselves at boutiques at malls instead of being part of other larger boutiques

So personally I think there’s a lot of value in Breitling. They’re doing something that is really interesting. They’ve taken this stance that they’re the gap between Rolex and Invicta

And that’s a huge gap. We’re talking about a $100 watch to a $20k watch. 

But entry level Rolex for like $7k - $10k and think about that status symbol

And then think about what Invicta does. It does design centric watches that aren’t great looking but that doesn’t change the fact that they’re attention grabbers

Outside of that I think one interesting thing is that you’ll notice that Breitling has taken this image between the two. 

Large size, visually appealing but it’s a better movement and will hold better value

People are noticing that and they’re gravitating towards Breitling. 

That’s one of the reasons why it’s introducing so many better lines of watches that are not so expensive. And that’s why there’s an increased demand for the product. 

I think they took that right out of the Omega playbook. It’s not a Breitling invention. They figured out that it works for Omega and it should work for us as well.

Porsche did the same thing introducing entry level models like the Macan to the Cayenne it’s the same car, just cheaper stuff. The Boxster and the Cayman instead of GTS cars. 

There’s a lot of stuff they’re putting out to get people to enter the realm of the brand. And I think they’ve done a really good job as a manufacturer in order to do that. 

The volume they’re pushing out doesn’t help with values but nonetheless the value is there.