Back in 2022, at the height of the covid boom, manufacturers were dictating supply but suppliers were the ones dictating price.
Today, it's different.
The price index for every luxury watch has already gone up based on manufacturer price increases.
Patek raised prices 15% last week. Same with Omega, Bulgari & Cartier. And we'll see all the major manufacturers following suit.
In other words, the tariff idea has already being indexed.
To make sense of what's happened, think about it similar to interest rates.
So the fed cut the rate last week.
And what happened to mortgage rates? Nothing.
Mortgage rates had already factored that in.
Assets do the same thing.
They pre-factor in all these things and that’s why I’m saying the tariff idea is already indexed into luxury watch prices.
So will luxury watch prices go down if/when tariffs go away?
No chance.