911 buyers have never been previous Boxster buyers.
The motivation here for Swatch and AP is something else entirely.
It's a cash grab for struggling Swatch boutiques. And it's a move to control copycats of AP's iconic Royal Oak design after they lost a trademark battle in court.
It's not about "opening up a new generation of consumers" or "raising money for charity"
Tell me why I'm wrong.
The $400 Swatch x AP Royal Pop buyer will never buy a $40K Royal Oak.
