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Some people optimize for MPG. Others optimize for experience.

Some people optimize for MPG. Others optimize for experience.

I'll tell you what happened when I chose the second path.

I bought an R8. Not because it was practical. Because it opened doors...

...doors I didn’t even know existed.

I found myself surrounded by people thinking way beyond where I was. One of them took me under his wing and later sold me Watch Trading Software.

A business I now own because of a car.

You can't calculate the ROI of relationships, experiences, and the way people perceive you when you show up differently.

I'm not saying go into debt for a car. What I'm saying is the things you invest in shape the opportunities that find you.

Saving a couple hundred a month on fuel is fine. But I knew it wouldn't change my trajectory.

What have you invested in that opened unexpected doors?