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“I’m afraid of buying a fake watch”

“I’m afraid of buying a fake watch”
I hear this a lot.

And I get it. Scammers exist. And spotting a fake Rolex isn’t exactly easy. To do it right, you need to remove the case back and know what you’re looking at.

But here’s what I say to everyone that tells me they’re afraid of buying a fake

“Buy the seller. Not the watch”

When you buy the seller you never have to worry about buying a fake.

In this business, the right sellers will never lose their reputation over $10k, $15k or even $100k.

So how do you find the right seller to buy?

Ask yourself a few questions…

Does the person I’m buying from have a public profile?
Can I easily find them on google and LinkedIN?
Will they join me on a video call?
Who’s in their network? And will their network vouch for them?

If the answer is ‘no’ to any of these questions…

…then you should move on.

And what if the right seller does mistakenly sell you a fake?

It could happen.

And the right seller will return every penny you paid them to take the watch back.

No hesitations.

Because their reputation and longevity in the trade - like I said earlier - is more important than scamming you out of $10k, $15k or $100k.

You don’t need to fear buying a fake watch when you buy from the right seller.