You can turn things commonly known as liabilities into assets

A week ago, I talked about how watches depreciate instantly. 

And that you should very rarely, if ever buy new from a boutique

B/c the built-in value of marketing disappears after the 1st purchase. 

Why not let someone else take that hit?

So when that same timepiece hits the secondary market

And you position yourself correctly in it

You’re left with condition as the only factor of value.

And time will be favorable to you. 

Think about it this way

Don't be a consumer of luxuries

But, become an asset manager of your own luxuries.

Panerai is one brand where this concept works VERY well

I LOVE their Italian-designed & Swiss-engineered timepieces

Here are three models that when purchased correctly

You can position yourself into each of them 50%+ off MSRP

Box, papers, warranty, mint condition - all of it. 

Panerai PAM00502 ($40k MSRP, photo credit Stellaris Collection)

Panerai PAM01297 ($17k MSRP)

Panerai PAM00526 ($22k MSRP)

Not only are they are smart place to park your cash

But you can wear them every day…

…And take in all the compliments

This is how you get creative with your earnings in very exciting ways

You just need the right guidance and expertise to make the right decisions

That’s where I can help

Drop a comment for a luxury watch that's on your wishlist.